2016 Soompi Audience Survey

Q.1

How old are you? *

Under 18
18-24
25-34
35-44
45+

Q.2

What gender are you? *

Female
Male
Other

Q.3

Where do you live right now? *

U.S./Canada
Southeast Asia (Philippines, Singapore, Malaysia, etc.)
East Asia (South Korea, Japan, China, etc.)
Europe
Latin America
Australia/New Zealand
Other:

Q.4

Which of the following best represents your racial or ethnic heritage? *

Black, Afro-Caribbean, or African American
East Asian or Asian American
Latino or Hispanic American
South Asian or Indian American
Middle Eastern or Arab American
Native American or Alaskan Native
Non-Hispanic White or European American
Southeast Asian or Asian American
None of the above
Other:

Q.5

How long have you used Soompi? *

Less than 1 year
1-2 years
2-5 years
6+ years

Q.6

How often do you visit Soompi? *

Once a day
Multiple times per day
Multiple times per week (but less than once a day)
Once or twice per week
Rarely

Q.7

Do you have a Soompi account? *

Yes
No

Q.8

Why do you come to Soompi? *

K-pop news
K-pop forums
K-drama news
K-drama forums
Other Asian entertainment forums
General interest forums
Other:

Q.9

What devices do you use to visit Soompi? *

Desktop or laptop
Mobile (app or web)
Tablet (app or web)
Other:

Q.10

Do you participate in the Soompi community? *

I comment on articles.
I share or like articles on social media.
I PM users.
I post in the forums.
No, I don't participate.
Other:

Q.11

Do you consider yourself more of a K-pop or K-drama fan? *

K-pop!
K-drama!
Equally a fan of both!

Q.12

Where do you watch your K-dramas? *

Viki
Dramafever
Hulu
Netflix
I don't watch K-dramas!
Other:

Q.13

What other types of shows are you very interested in? *

American dramas and TV
Chinese dramas and TV
Hong Kong dramas and TV
Japanese dramas and TV
Taiwanese dramas and TV
None of the above
Other:

Q.14

What kinds of shows do you prefer to watch? *

Variety shows
Fantasy dramas
Romance/romantic comedy dramas
Martial arts dramas
Comedy/slapstick shows and dramas
Action/thriller/crime dramas
Historical dramas
"Slice of life" dramas
I don't watch dramas or TV
Other:

Q.15

Which products have you purchased after seeing an ad on Soompi? *

Automobiles
Banking services
Beauty and health products
Clothing and fashion accessories
Food
Insurance
Mobile services
None of the above
Other:

Q.16

How strongly do you agree or disagree with the following statements? (1: Strongly disagree, 2: Somewhat disagree, 3: Neutral , 4: Somewhat agree, 5: Strongly agree) *

	1	2	3	4	5
I like to see only ads relevant to my interests.
I trust ads from my favorite brands.
I would pay extra for a product that is consistent with my image.

I like to see only ads relevant to my interests.

1 2 3 4 5

I trust ads from my favorite brands.

1 2 3 4 5

I would pay extra for a product that is consistent with my image.

1 2 3 4 5

Q.17

How often do you use the following devices to make purchases? *

	Never	Sometimes	Always
Desktop or laptop
Mobile
Tablet
Other

Desktop or laptop

Never Sometimes Always

Mobile

Never Sometimes Always

Tablet

Never Sometimes Always

Other

Never Sometimes Always

Q.18

What is your overall opinion of Soompi? What advice, suggestions, or comments would you give to us?

Q.19

What are some other sites that you visit frequently? (Doesn't need to be related to K-pop or K-dramas!)

Q.20

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